Event Overview: Exhibitions offer an invaluable platform for direct interaction with clients, providing insight into their preferences, needs, and feedback regarding our products. During WAC in Srinagar, we seized this opportunity to reach the local market and engage with thousands of attendees over several days. This exhibition, being the only one in this segment within the region, was vital for connecting with the Kashmiri clientele and understanding their architectural preferences.
Key Benefits
- Real-Time Feedback: Through conversations with visitors, we gained direct feedback on our doors and windows, enabling us to understand what features appeal to this demographic.
- New Dealer Appointment: We solidified a foothold in the Srinagar market by appointing a local dealer. This dealer will display our product range, helping maintain visibility and accessibility.
- Market Understanding:We noted that many people in Kashmir look for products that are resilient and aesthetically suitable for the region’s unique environment. This insight is invaluable for tailoring our future offerings.
- Connecting with Emerging Architects: The exhibition attracted young architects who are eager to learn. Engaging with them provided an avenue for knowledge sharing and an understanding of their modern design preferences.
